Lose Your Excuse

04/15/2009 By Shawn Burns

Emily and I were watching tv the other minute and saw a Lose Your Excuse ad called “April”. It shows a young girl being interviewed by a young boy in an hard-hitting reporter style about the cell phone charger left plugged into the wall socket.

“That’s not my charger. I don’t even have a cell phone,” April protests before being betrayed by a ringing from her pocket.

Unplug Phone Chargers” comes the admonition at the close of the ad.

“See,” offers Emily, “now that’s brilliant.”

“Compared to what?”

“Compared to, you know, “˜Don’t run your dishwasher during this hour’ or “˜Compost!’ You have to be kind of a greenie already to pay attention to that kind of stuff…”

“You mean the Earth Hour stuff?”

“Yeah. But this? This is what people need. Unplug your phone chargers. And what about if I just used some toilet paper to wipe my nose? Is it better to flush it or throw it away? A short spot that tells me the answer to that question will stick with me.”

“My cell phone charger is still plugged in.”

“Yeah, mine is too.”

“But, I’m unplugging it right now. And I’m not going to compost.”

I think the Environment gets to call this one a win.