The Diamond Ring of Damnation: A Giveaway #diamondringofdamnation


So, my friends Uncle Shopkeep Alexei and Auntie Shopkeep Marie of San Francisco’s best indie boutique, Fiat Lux, have decided to branch out into the social media world a little. They have a Twitter account, @fiatluxsf, and on a lark Uncle Shopkeep Alexei asked me to help him get to 100 followers. In exchange, he would let me have one of these awesome diamond rings for Emily.

Diamond Ring of Damnation

It was a bribe, really. A devil’s deal: Do I sell out my Twitter followers, my loyal interlocutors, my friends, for this? If I do, I’m damned. So, of course I said “yes”. And then I dubbed it “The Diamond Ring of Damnation” (#diamondringofdamnation on Twitter).

Here’s what Alexei says about the designer, Daisy:

Daisy is a young female metal-smith, ethnically a Filipina, native to the Bay Area. She graduated from a well-known metal-smithing school and handcrafts each piece on her own, then bezel sets the diamonds or gemstones. She started out by making engagement rings and wedding bands for family members and friends. We found her at a design festival, where she was swamped by all of these jewelers making big trendy pieces. Her booth measured 3 square feet and she had about 60 pieces on it. It was a no brainer. All of her diamonds are VS1, which is the highest quality (what’s called “clarity”, the measure of other trace elements in the rock) you can get at this size, and she works mostly in sterling silver, though we also carry some pieces that are in rose gold and 22k yellow gold. She’s been at it for only a couple of years on her own, which is what attracted us to her, and her line has allowed us to offer customized pieces (she does custom engravings on these tiny little pieces).

Her stuff isn’t trendy, it’s touching. For example, a young woman came in and I showed her Daisy’s line, then she came back a few days later and asked if she could get two of her necklaces, both with angel wings carved on the front and with the name “Marie” carved on the back. It turns out that her mother had just passed and she wanted one for herself and one for her sister. Another woman has asked to put her child’s heart monitor printout on one of her pieces. People tear up when they see her shit. Crazy stuff.

It was totally selfish, and I should be ashamed of myself. But I’m not, because Alexei and Marie are friends, and they have great taste. Also I’m totally selfish and ashamed of myself.

But wait! There’s more! Perhaps I might be redeemed.

Because Uncle Shopkeep Alexei and Auntie Shopkeep Marie have offered to put up a second Diamond Ring of Damnation, custom made, to the winner of The Diamond Ring of Damnation Giveaway. They’re hoping to get to 200 Twitter followers. I think we can do it.

Here’s how to enter.

1. Follow @fiatluxsf on Twitter.

2. Leave me a comment saying you’ve followed @fiatluxsf on Twitter.

That’s it. The comments are just so I can manage the giveaway for Alexei instead of making him do it.

Bonus Entries!

If you tell a friend to enter the giveaway (by following @fiatluxsf on Twitter and leaving me a comment) have them reply to your comment down below as their notice of entry. You’ll get an extra entry in the drawing, numbered immediately after theirs.

The contest ends on Sunday, July 24th, 11:59 PM PST.

Tell your friends!

105 thoughts on “The Diamond Ring of Damnation: A Giveaway #diamondringofdamnation”

  1. Oh I followed and now I shall go back my daughter follow. Not because I like diamonds but because I like the name you've dubbed it. The diamond ring of damnation!

  2. Holy moly, I have this cheap-ass ring from Target or somewhere that I LOVE, and it looks just like this! I would be thrilled to have a "real" one. Followed. – @toyportraits

  3. I followed, and then Twitter recommended that I follow ChicFashionWeek. I don't have to do that too, do I? Or maybe that's an interesting new follow too …

  4. I started following because you said so. I'm staying for the humor. There's humor, right? I mean, if you're there, I'm sure there'll be humor!

  5. Dang, I don't Twitter. Oh, well…I shall have to settle for wishing both shopkeepers and smith the best of luck.

    Shade and Sweetwater,


  6. I followed @fiatluxsf as soon as you posted on twitter. I think I need to figure out why I do whatever you tell me to do. Is it a sickness?

  7. I followed because I wanted you to get that ring. I'm telling others som"I" can get one too.=)

  8. Did someone say diamond? I followed because I'm a follower. I'm @mommabird2345 :)

    1. I followed because my sister @mommabird2345 told me to :)

      She really likes diamonds.

    2. I followed because my best friend's sister @mommabird2345 told me to. She REALLY wants that diamond!

  9. Followed! (@tabistar) I don't wear jewelry other than my wedding/engagement rings, but I'd wear a diamond ring from you ;)

  10. Following @fiatluxsf now.

    Also learned about this giveaway from jennifer semisa

  11. Following @fiatluxsf – have been for about 12 hrs but am not able to comment on your blog with my iPhone… drat!

  12. I love following people from the Bay Area. I was born and raised on the East Bay and love to hear the news from my old stomping ground. Plus that jewelry … gorgeous!

  13. I live around the corner! I'm in there all the time! I have a shopping problem! Pick ME PICK ME followed – misscecet

  14. I'm on board with anything called "of Damnation." That's just too catchy to pass up.

  15. I follwed them on Twitter because @schmutzie told me to. I do everything @schmutzie tells me to. Except for the stuff with eels.

  16. I'm following them too, even though I'm guessing as a non-US citizen I don't qualify for the giveaway (us Europeans rarely do *sniff*). But the jewellery is beautiful and I do enjoy a little sparkle (even vicarious sparkle in this case).

  17. I'll be damned if I pass this up. I love good people, good dads and a good bargain! Be well – @chrissa21

  18. Followed on Twitter, and here I am. Hoping that good karma will negate any damnation from that beautiful ring. Please, please randomizer, pick me–it's been a tough year and now I have no refrigeration until Monday. A/C, yes, but no cold food.

  19. Oops! my twitter name is TheOnlyMinx.

    Signed, The Minx who is tossing food.

  20. Love these rings. They are so delicate but still gorgeous. It's my 10th anniversary in two months and my husband would kiss your feet if he didn't actually have to BUY me a gift. I would wrap it up and give it to myself come September :-)

    Oh, and I'm following on twitter using melanied333

  21. I was follower number 201, and I just happen to be going to San Francisco in two weeks. Will try and check out the store…

  22. I followed b/c I like the ring & the jeweler's story, but I'm discovering that I like their other inventory.

  23. Need diamonds! Following, following, following….something, something yellow brick road….

  24. That ring is excellent…way worth selling out. :-) (I'm following…and drooling!)

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