We live in a wondrous age of wonder. We can send people into space, communicate nearly-instantaneously with friends and family around the world, and download any episode we want of Kitchen Nightmares right to our peripheral brain boxes.
Thanks to social networking and the integration of social networking tools we can also provide immediate feedback to people and companies we feel need it. Don’t like what that restaurant served you for dinner? Go on Yelp and rate them. Don’t like what Gwyneth was wearing on the red carpet? Hit the pop culture websites and vote the dress down in the polls. Love that video of the hatchback proposal that may or may not have been a Honda ad? Give it a thumbs up, Like, or +1.
What all of these things have in common is the thought that you are providing feedback to an entity who, though they may not actually care, could care, if they noticed.
Sometimes we put social elements on things that, well, just don’t need them.
What, exactly, is the weather supposed to do with the information that I felt “ugh” about it today?
I love you Internet, but seriously?